Ron Arad Associates
In the Longdoz district of Liège, a 6.5 hectare site of an abandoned steelwork factory has been transformed and is now home to Liège’s newest attraction, the Médiacité retail mall. The dramatic architecture of the building, the large number of exciting retail and leisure attractions and its great central location mean that Médiacité can expect to welcome more than six million customers each year from Belgium, Germany and Holland.
Médiacité is a truly beautiful building, successfully combining technical excellence with visual elegance. The 350 m long mall weaves from the old market at Place Brenu to the new Belgian national television building at the RTBF Piazza. The intricate steelwork structure is free-spanning and is elegantly clad with Texlon® ETFE cushions. The Texlon® ETFE cushions provide various colours and textures, and even different thermal performances. Médiacité was one of the nominees for the biennial European Union Prize for Contemporary Architecture – Mies van der Rohe Award 2011.
Several architectural practices were involved in the design of Médiacité including Ron Arad, Chapman Taylor, Jaspers-Eyers and RTKL. Vector Foiltec was responsible for the design, fabrication and installation of over 130 Texlon® ETFE cushions.