Médiacité Shopping Center

Abandoned Steelwork Factory Transformed into a Retail Mall – Combining Technical Excellence with Visual Elegance

Médiacité is a truly beautiful building, successfully combining technical excellence with visual elegance. The 350 meter long mall weaves from the old market at Place Brenu to the new Belgian national television building at the RTBF Piazza. The intricate steelwork structure is free-spanning and is elegantly clad with Texlon^® ETFE cushions. The Texlon^® ETFE cushions provide various colors and textures, and even different thermal performances.

About Médiacité

In the Longdoz district of Liège, the 6.5-hectare site of an abandoned steelwork factory has been transformed into the home of Liège’s newest attraction, the Médiacité retail mall. The dramatic architecture of the building, the large number of exciting retail and leisure attractions, and its great central location mean that Médiacité can expect to welcome more than six million customers each year from Belgium, Germany, and the Netherlands.

Awards for the Elegance

Médiacité was one of the nominees for the biennial European Union Prize for Contemporary Architecture – Mies van der Rohe Award 2011. Several architectural practices were involved in the design of Médiacité including Ron Arad, Chapman Taylor, Jaspers-Eyers, and RTKL.

More Turnover for Shopping Malls with Vector Foiltec

Contrary to what some people believe, we deliver much more than unique objects d’art. In fact, a summary of all the benefits of Vector Foiltec solutions demonstrates how superior they are to most other options. To top it off, shopping malls create more turnover and achieve better rents, theme park operators see their clients spending more time in the pools and increased return visits. The advantages are seemingly endless.

So if you are after a green, sustainable and profitable success story, give us a call anytime.